Cost Per Mile (CPM)

COST PER MILE (CPM) is an Industry standard method that measures every THOUSAND PEOPLE's insights and impressions. It decides the price for DIGITAL Ads. It is very beneficial for advertisers who want to quantify their outcome and want to know the performance of their given ads. The advertiser pays a certain fixed amount to the website owner. Advertisers' prime objective is to create brand loyalty, and awareness about their products and services and to enhance the audience of their ads. COST PER MILE digital marketing campaign is an efficient and effective way to see people's content and the higher click-through rate (CTR). The cost per thousand advertising impressions is calculated by dividing the cost of an advertising placement by the number of impressions expressed in thousands that it generates. CPM is beneficial for comparing the relative efficiency of various advertising opportunities or media and evaluating advertising campaigns' overall costs. CPM reflects the cost per one thousand estimated views of the ad. The purpose of the CPM metric is to compare the costs of advertising campaigns within and across different media. A typical advertising campaign might try to reach potential consumers in multiple locations and through various media. The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media, both at the planning stage and during reviews of past campaigns. Marketers calculate CPM by dividing advertising campaign costs by the number of impressions (or opportunities to see) that are delivered by each part of the campaign. Thus, CPM is the cost of a media campaign, relative to its success in generating impressions to see. As the impression counts are generally sizeable, marketers customarily work with the CPM impressions. Dividing by ONE THOUSAND  is an industry standard.